Why Dhabas on Highway Play Music of the Bollywood Movies of the 90s
The phenomenon of dhabas (roadside inns) playing music from Bollywood movies of the 90s is intriguing and deeply rooted in the preferences and experiences of their primary audience: truck drivers and other long-distance travelers. These establishments provide a much-needed break and a bit of nostalgia for those who spend long stretches of time away from home. Let's explore the reasons behind this enduring tradition.
Connection to the Nostalgia of Long-Distance Travel
Truck drivers and other long-distance travelers often remain away from home for extended periods. It's a part of their job to stay disconnected from family and loved ones. Looking at the type of films and music from the 90s, one finds that the themes and lyrics often revolve around love, longing, and the separation between couples.
Many 90s Bollywood movies featured orchestral ballads and emotional dialogues that resonated with this demographic. For instance, the lyrics of popular songs from this era, such as and , speak to a deep-seated human emotion of longing and desire. This connection is profound as the drivers themselves are often away from their loved ones for long periods, making these songs deeply relatable.
Music as Ambiance and Comfort
Dhabas cater to their VIP customers, primarily truck drivers and other long-distance travelers. A significant reason for playing 90s Bollywood music is to provide an ambiance that resonates with their memories and preferences. Middle-aged drivers, who form the majority of this audience, grew up on the 90s music and continue to enjoy it today. The familiar tunes serve as a form of comfort, a small oasis in the long stretch of lonely miles.
Besides, the lyrics of 90s songs were easy to remember, unlike the complex and often forgettable lyrics of new music. This ease in recall creates a more enriching experience for the travelers, making the moments spent at dhabas even more memorable and enjoyable.
Availability and Cost
Another key factor is the availability and affordability of 90s music. Cassettes, CDs, and MP3s of the 90s continue to be easily accessible at low prices, making it a feasible and popular choice for dhabas. This affordability translates to a better value for their customers, as the quality of music remains high without the economic burden of newer, more expensive music options.
Indianness and Nostalgia
The 90s music also holds a certain charm and cultural value. Even movies that flopped were remembered for their songs, such as "Ek aisa ladka tha" from the film 'Dilwale,' or the indie song "Tum dil ki dhadkan mein" from 'Dhadkan.' These songs had a unique appeal that transcended the film's box office performance, capturing the sentiment and emotions of their listeners.
Moreover, the nostalgia factor plays a significant role. People growing up or young during the 90s have a sentimental attachment to the songs of that era. Even if these songs were disliked during their time, the memories and feelings associated with them remain strong and evoke nostalgia today.
Conclusion
The continued playing of 90s Bollywood music in roadside inns is a multifaceted phenomenon. It catering to the nostalgia of long-distance travelers, providing a comfortable ambiance, and preserving the charm of a bygone era. As we move towards the future, it will be interesting to see if and how this tradition evolves, adapting to the changing tastes and technologies of the next generation of travelers.