Why BTS Doesn't Promote ‘Butter’ and Other Rumored Songs

Since the release of ‘Butter’ on May 21, 2021, BTS has been working diligently to promote the song through various means. The group has performed the track at numerous music shows and asked the company, Big Hit Entertainment, to organize promotions. However, some fans wonder why BTS hasn't been promoting it more. Let’s delve into the reasons behind their promotional strategy.

Company Organizes Promotions

As a professional SEOer for a leading digital platform, it's important to understand that BTS, like any other music group, relies on their company, Big Hit Entertainment, to organize and execute promotional activities. BTS members do not decide on their own when and how to promote their songs. Therefore, it is crucial to consult the company behind BTS for detailed insights on their promotional strategy.

Marketing Strategies during Grammy Season

Qwen: Ohhh really. They have been promoting it all possible ways. They gave interviews for many different countries even for the ones they haven’t given before. They literally stopped Run BTS. And then MC’D. Different versions of butter. The list goes on.

True, BTS has indeed made significant efforts to promote 'Butter' in preparation for the Grammy Awards. As of April 29, 2021, Big Hit Entertainment has been leveraging various marketing strategies to ensure that 'Butter' garners maximum attention. These include:

Interviews: BTS members have appeared in interviews for multiple countries, broadening their global reach. MC'ing: The group has MC'd across different music shows, engaging with a wider audience. Album Promotion: By sighting 'Butter' and other songs from their album, BTS has kept the music in the public eye. Special Features: Creating different versions of the song, such as the 'Rather Be' remix, adds variety and keeps fans engaged.

Moreover, all these promotional activities are geared towards the Grammy Awards, emphasizing the importance of the event in their career.

Strategic Promotion Timing

Qwen: Apr. 29 2021 — The only problem I have with BTSs butter is the potential of missing out on being in the GRAMMYS ballot because they didn’t promote it enough but the fact that both Dynamite and potentially Butter will be heavily promoted the… I don’t care at all that the song is in English but I'm afraid that the rapline will be removed.

Qwen: Have you not seen it before too.. if they try to promote before the album they would probably give out spoilers by accident… They will promote more after it drops but before it drops it usually always like this… They will appear on interviews and music shows after it gets released… Also they probably will be busy since they also need to prepare for BBMA performances and The best album… So what Im trying to say the members dont promote releases before the release but after the release….

It is a wise strategy for BTS to refrain from promoting a song heavily before its official release. This approach helps to maintain the song’s mystery and excitement. By promoting the song just before or after its release, BTS can ensure fans' attention remains high and builds anticipation. This strategy is particularly effective during Grammy season, where multiple releases coincide, and audiences may quickly become overwhelmed if too many songs receive extensive promotion.

Release Activities and Video Messages

Qwen: So what Im trying to say the members dont promote releases before the release but after the release… i think that may be because there haven’t really been any video messages yet and there were mostly just photo’s.

BTS often uses various forms of content to build their promotional campaigns, including video messages and photo posts. For 'Butter,' until the official release, BTS likely focused on photo and text-based content to avoid prematurely sharing details that could spoil the experience for fans or potentially harm their song's impact.

As the song approaches its release, Big Hit Entertainment may release more video content, including video messages and behind-the-scenes footage, to keep fans engaged and excited about the track. This strategy ensures that the song remains a surprise until it is officially released, fostering a more impactful and memorable debut for 'Butter.'