NFL Viewership: Understanding the Impact of National Anthem Controversies
Recent national anthem protests and related racial tensions have raised questions about the league's viewership. Many discussions center around the belief that these controversies have significantly impacted NFL ratings. However, a closer look at the data and trends reveals a more nuanced picture.
Minor Ratings Increase Post-Controversy
Contrary to the widespread belief, a minor net ratings increase was observed in the weeks following the kneeling controversies. This increase was comparable to the ratings from the same time the year before. Additionally, paid attendance at games saw a slight rise, indicating that fans are still showing interest in attending live events.
One key factor to consider is the shift in viewer behavior. While there was a decrease in traditional TV viewership, viewers are increasingly turning to new platforms such as NFL Redzone, YouTube Red, and Amazon Prime Video for their NFL fix. Therefore, the overall television viewing for NFL games is likely to remain relatively stable.
The Super Bowl Comparison
The 2019 Super Bowl (SB 54) provided a stark reminder of how other factors can impact viewership in the NFL. This particular Super Bowl saw one of the lowest scoring and least offensive efforts in decades, coupled with a halftime show by Maroon 5 that many viewers found underwhelming. The advertising performance was also lackluster compared to previous Super Bowls, suggesting that big advertising budgets do not always guarantee viewer interest.
Long-Term Trends in TV Viewership
The NFL has not been immune to the broader trend of declining viewership in the television industry. The decline in viewership is not unique to the NFL but is a result of broader changes in how people consume media. The rise of streaming services and other forms of entertainment has made it easier for viewers to choose from a wider array of options.
However, the NFL remains a dominant force in television. Last year, at least 65 of the top 100 TV events viewed were NFL-related. This speaks to the enduring popularity of the league, especially during key game nights like Sunday Night Football, which remains number one in ratings, with Thursday Night Football and Monday Night Football also ranking high.
Viewer Rights and Corporate Responsibility
The argument that the NFL has not lost viewers due to these controversies is supported by the continued high ratings. It is a common view that the protests, which are protests during the anthem rather than against the anthem itself, are about addressing social injustices. This has resonated with many fans who support those exercising their right to freedom of expression.
Nevertheless, it is also essential to recognize that the broader trend of declining TV viewership is not unique to the NFL. Employers and individuals have the right to protest, but it is the responsibility of organizations like the NFL to ensure that such protests do not occur on their dime. Until there is a shift in this dynamic, the NFL will continue to face challenges in retaining its viewership.
Despite these challenges, the NFL still dominates the television landscape. Overall, while the TV industry as a whole is facing viewership declines, the NFL remains a beacon of interest and engagement. This is a testament to the league's ability to adapt and continue to capture the attention of millions of fans.
Conclusion
The NFL has shown remarkable resilience in the face of challenges, including national anthem protests and racial tensions. While these issues have sparked debates, the data suggests that the league's viewership has remained stable despite these challenges. The key takeaway is to understand the broader context of changing viewer habits and the enduring popularity of the NFL within the broader television landscape.