How Much Money Can You Make Writing Jingles?
Writing jingles can be a highly rewarding profession for those with a knack for creating catchy tunes. However, the potential earnings can vary widely depending on a variety of factors including experience, client base, the complexity of the project, and the scope of work. In this article, we will explore the different earning potentials for jingle writers and the factors that influence these earnings.
Freelance Jingle Writers
Freelance jingle writers can earn a range of amounts depending on their experience and the project requirements. For beginners, a short jingle might cost between $100 to $500. Skilled and experienced jingle writers can charge between $1,000 to $5,000 per jingle, depending on the complexity and length of the composition.
Agencies and Established Composers
Jingle writers working with advertising agencies or as part of a production team can earn a salary that ranges from $40,000 to over $100,000 annually. These higher salaries are typically reserved for more experienced writers in larger, established agencies. The role of the jingle writer is crucial in creating memorable and effective advertising jingles for brands and products.
Royalties and Additional Income
Another source of income for jingle writers is through royalties. If a jingle is used in a commercial, the writer may earn royalties based on airplay, which can add significant income over time. This passive income stream can be an additional revenue source for jingle writers who have created successful and popular jingles.
Project Scope and Customization
The scope of a jingle project can greatly affect the earnings. For longer jingles or those that require extensive production, the fees can soar well above the $10,000 mark. This is particularly true for custom jingles that require extensive production, creative development, and personalized composition to meet the unique branding needs of the client.
Barry Manilow: From Jingles to Big Hits
It's worth noting that the career of Barry Manilow, a famous singer and songwriter, started with jingle writing. Manilow's experience in writing jingles before transitioning into a full-time musical career is a testament to the potential for jingle writers to move into other lucrative avenues within the entertainment industry. His hit song, "I Write the Songs" from 1975, was a direct result of his jingle writing experience.
Bureau of Labor Statistics: Median Income
While the Bureau of Labor Statistics does not classify jingle writers specifically, they list composers within the arts, design, entertainment, sports, and media occupations specialty. The median reported income for composers as of May 2010 was $42,870. This range can vary, with the lowest 10 percent earning less than $21,720 per year, while the top 10 percent earn more than $85,020 annually.
Average Earnings from Jingle Writes
According to the 2011-2012 film and television music salary and rate survey, jingle writers sell their work for about $10,000 per jingle to local or regional markets. This figure can vary based on multiple factors such as years of experience, salesmanship, and the catchiness of the jingle. Negotiation for factors other than a lump sum payment, such as retaining publishing rights and earning royalties, can also positively influence earnings.
Local vs. National Markets
When jingles are picked up for national markets, writers can see a considerable increase in their earnings. Additionally, if hired for post-scoring or adding words or music after a commercial has already been shot, typical fees range from $1,500 to $15,000. These opportunities present a significant earning potential for jingle writers working at the national level.
Conclusion
In conclusion, the potential for high earnings in jingle writing depends largely on a combination of factors including experience, client base, project scope, and the ability to negotiate rates. Whether you're working as a freelance jingle writer or as part of a larger advertising agency, there are opportunities to earn a substantial income from your musical talent. Happy writing!