Exploring AOMG: A Notable K-Hip Hop and RB Record Label

A frequent question in the South Korean entertainment industry, particularly among hip-hop and RB enthusiasts, is whether AOMG (Above Ordinary Music Group) is a K-pop company in the traditional sense. This article aims to delve into the history, founding, and current status of AOMG to provide a comprehensive understanding of the label and its place in the Korean music industry.

Introduction to AOMG

AOMG was founded by singer and producer Jay Park in late September 2013. Initially, it was a South Korean hip-hop and RB record label that emerged from the Art of Movement, Jay Park's dance troupe. This unique background allowed AOMG to thrive in the niche market of K-Hip Hop and RB music, setting it apart from traditional K-pop companies that primarily focus on idol groups.

Founding and Early Years

Establishing a strong foundation, AOMG began by signing several artists, including composer Jun Goon, singer and producer Gray, and Seattle-based artist Cha Cha Malone, who was known for being a producer and dancer with Jay Park's dance troupe. On October 10, 2013, the label held its launch party, marking the official beginning of its journey in the music industry. The label’s first album, Call Me Gray, was released shortly after, featuring works by Gray.

Over the next few years, AOMG continued to grow its artist roster. Notable additions to the label included Elo, Loco, Ugly Duck, DJ Wegun, and Hoody. These artists contributed significantly to the label’s reputation, both in South Korea and internationally.

Strategic Partnerships and Expansion

In January 2016, AOMG announced a strategic partnership with CJ EM, a prominent South Korean media company. This collaboration aimed to enhance AOMG's reach and provide additional resources for artist development and promotion. The partnership marked a significant step forward for AOMG, positioning it as a major player in the K-pop and K-Hip Hop scene.

Further expansion occurred in July 2018, when Simon Dominic, who had previously been part of Amoeba Culture, joined AOMG as co-CEO. This move brought new leadership and fresh perspectives to the label. However, the following year, Simon Dominic announced his resignation, which was part of a series of strategic changes at AOMG.

Breaking New Ground

AOMG’s commitment to innovation and self-expression extends beyond its artist roster. The label launched its first TV audition program, Signhere, in August 2019, which aired on MBN (Mahjong Broadcasting Network). This initiative marked a significant milestone for AOMG as it was the first RB and hip-hop record label to have its own show on broadcast television. The program was a joint effort between AOMG and MBN, showcasing the label’s dedication to discovery and development of new talent.

Collaborative Success

One of the most notable collaborations in AOMG's history involves Lee Hi, a former YG Entertainment soloist. In July 2020, Lee Hi announced her signing with AOMG, leading to the release of her single "Holo" in the same month. "Holo" debuted at the top of numerous charts in South Korea, demonstrating AOMG's ability to successfully promote and propagate K-Hip Hop and RB music.

Conclusion

AOMG is more than just a record label; it is a testament to innovation and perseverance in the Korean music industry. Founded by Jay Park, AOMG has established itself as a respected entity in the K-Hip Hop scene. Through strategic partnerships, artist development, and innovative programming, AOMG continues to shape the landscape of RB and hip-hop music in South Korea.

Key Takeaways:- Jay Park founded AOMG in 2013.- AOMG signed Gray, Loco, and other notable artists.- Strategic partnerships with CJ EM bolstered the label's growth.- The launch of Signhere marked a new era in talent discovery.- Lee Hi's success with AOMG highlights the label's impact.