Embracing the 90s Rap Revival: Why 90s Style Rap/Hip Hop Resonates in 2019

Would you like to hear 90s-style rap or hip hop in 2019, taking into account social media trends and the beats of modern time? This article explores this question and provides insights from both personal experiences and industry trends.

Introduction to 90s Rap

The 1990s were considered the golden era for rap music. With iconic artists such as Tupac, The Notorious B.I.G., and Nas leading the charge, the era produced some of the most celebrated and influential rap songs to this day. While the mainstream rap scene has evolved significantly since then, a growing number of music enthusiasts are seeking to revisit and appreciate the classic sounds of the 90s. In this article, we will explore why 90s-style rap and hip hop continue to resonate in 2019.

The Appeal of 90s Rap

Many people, including myself, still consider the 90s as the best era for rap. The music during this period was often characterized by its soulful beats, storytelling lyrics, and profound social commentary. These elements contribute to the enduring appeal of 90s rap, making it a beloved genre for both longtime fans and newcomers alike.

Modern Trends and 90s Rap

Today's social media trends and the changing landscape of music consumption have created an interesting intersection where 90s rap finds new relevance. Platforms like YouTube, Spotify, and SoundCloud offer vast libraries of 90s rap that can be easily discovered and shared, making it more accessible to a new generation of listeners. Additionally, the rise of trap music has further increased the demand for artists who can blend the old-school vibe with contemporary sounds, such as Joey Bada$$. These artists are recognized for their unique style and ability to keep the spirit of 90s rap alive.

Underground Rap and 90s Influence

Underground rap, which often emphasizes a more raw and gritty sound, has also been heavily influenced by the 90s. Artists like Earl Sweatshirt and Stro-level neo-soul rap have managed to capture the essence of early hip hop while adding modern touches. This fusion of old and new creates a distinctive style that appeals to both retro and contemporary music lovers.

The revival of 90s-style rap in the 2010s and beyond has been marked by a resurgence of interest in classic producers and samplers, such as J Dilla and Archie Brownlee, whose sounds are often sampled and remixed in contemporary hip hop. This trend has not only kept the spirit of 90s rap alive but also opened up new avenues for collaboration and creativity in the genre.

The Experience of Listening to 90s Rap in 2019

For me, personally, the experience of listening to 90s-style rap is one that brings a sense of nostalgia and timeless quality. I enjoy all the different eras and styles of rap, but my earliest exposure to the genre came from listening to artists like Soulja Boy, T-Pain, and Akon. These artists were pivotal in introducing me to hip-hop culture, and their music played a significant role in shaping my initial interest in the art form.

While many younger listeners today might prefer the faster beats and producer-driven trap music, a discerning group of individuals still appreciate the rich history and cultural significance of 90s rap. However, it is important to acknowledge that not all younger listeners share this sentiment. A of the younger crowd, including myself at the age of 21, consumes trap and club music more often. Nonetheless, there is a core group of listeners who have found a way to diversify their music preferences by embracing both new and classic rap styles.

Conclusion

In conclusion, the revival of 90s-style rap and hip hop in 2019 is not just a trend but a testament to the enduring appeal of classic hip hop. As social media and digital platforms continue to evolve, the genre remains a vital and evolving part of the music landscape. Whether you are a fan of old school or new school rap, there is always room to appreciate and celebrate the classics.