Analysis of SuperM’s New Music Video: Popularity, Viral Trends, and BTS Comparison
SuperM, a group that brings together some of the most acclaimed individual stars in K-pop, has released a new music video. This piece aims to dissect the success of We Do, examining its supposed viral potential, similarities to other videos, and its strategic rivalry with BTS.
Viral Potential and Trendiness
One of the main arguments supporting the popularity of SuperM is its supposed viral potential. The group seems to be intentionally crafted to align with social media trends, particularly on TikTok. Songs like Jopping and We Do are designed to catch the attention of the younger audience, often through humorous or relatable lyrics and choreography. Critics argue that the group's approach to music videos is more about viral success than artistic merit.
Leon, a frequent commenter on K-pop, notes that the music video for We Do relies heavily on imitating the viral dance hit Dynamite by BTS. The hand motions and choreography in the SuperM video closely resemble those of BTS, which may tarnish the group's originality and make their music look like a copycat effort. This analysis is evidenced by a video comparison, where similarities are clearly visible.
Creative Inspirations or Direct Comps?
It's worth noting that SuperM was specifically created to compete with BTS, South Korea’s most successful and influential K-pop group. The release of their video could be seen as a strategic move to increase their visibility and challenge BTS's dominance in the K-pop sphere. However, some argue that this can backfire as it may undermine the group's credibility and unique identity.
Another interesting point is that SuperM's performance from One World: Together at Home has been reuploaded, which is perhaps a smarter move in terms of marketing. This global broadcast, which featured artists from around the world, showcased SuperM in their element while also giving them an international platform to shine.
Reactions and Insights
Responses to SuperM’s new music video are mixed. Some viewers appreciate the fun and relaxed vibes, as well as the diverse activities the members are shown engaging in. The use of a color-by-number activity in the video hints at personal touches, like Taeyong's use of the same coloring page mentioned in Punch promotions.
While the video is described as cute and enjoyable, the creation of SuperM serves a dual purpose: entertainment and a competitive edge in the K-pop market. Whether this strategy will pay off in the long run remains to be seen, but it's clear that the group's music video is a carefully crafted piece designed to appeal to a specific audience.
In conclusion, the success of SuperM's new music video can be attributed to its ability to tap into viral social media trends and its direct challenge to BTS's position. However, the group must navigate these challenges carefully to maintain its own unique identity in the ever-evolving K-pop landscape.