Introduction
As fans of TWICE, it's natural to wonder about the group's evolution over time. From their early concepts to their current status as one of the most successful K-pop acts, TWICE has always been adaptable. Some fans criticize the group for not evolving their concept enough, but others see their current direction as a strategic evolution. This article explores TWICE's journey, highlighting their favorite concepts and discussing the group's performance and musical growth.
Evolution of Concepts: MM and DTNA
Among TWICE's concepts, there are several that stand out for their unique qualities. Take MM and DTNA (Dashing Through Night At This Moment) for example. These concepts are favored for their vibrant and colorful aesthetics, which fit the group's personalities well. The ORANGE HAIR SANA era is particularly memorable, with outfits inspired by a boho aesthetic that complemented the group's energy. The use of bold and vibrant colors in these concepts highlighted TWICE's natural beauty and stage presence.
Switching Concepts: From Dark to Cutesy
Many fans of TWICE appreciate the group's willingness to change their concept. While some criticize the group for not evolving their concept further, it's important to remember that not everyone dislikes cute concepts. As one fan mentioned, complaining about the group being repetitive with a cutesy concept is ironic, given that some fans were upset when TWICE stopped focusing on such concepts. This reflects a diverse opinion among fans about what fits their taste in K-pop.
Current Concept: Sexy and Performance-Oriented
Since the "Feel Special" and "Fancy" era (2017-2018), TWICE has adapted to current trends in K-pop by focusing more on a sexy and performance-oriented concept. This shift can be seen in several recent concert tours and music videos. The group has been nailing every concept they've released, consistently putting out hit songs and captivating audiences with their dynamic choreography. Their live performances during these tours have been outstanding, showcasing their impressive vocal and dance skills.
Strategic Musical Choices: Pre-Recording and Choreography
One of the standout factors of TWICE's current concept is their approach to pre-recording songs for live performances. This strategy was a significant decision, allowing the group to deliver both superior choreography and vocal highlights. Songs like "More More," "I Can't Stop Me," and "Perfect World" are examples of this. The industry's relaxation of live singing rules provided a perfect opportunity for TWICE to capitalize on this. Their success has been so evident that it has influenced other K-pop groups to reconsider their strategies.
Comparison with Other Groups: Red Velvet and Blackpink
By contrast, groups like Red Velvet and Blackpink have followed different paths. Red Velvet faced challenges due to over-reliance on vocal performances, which ultimately led to their downfall when their music director left. On the other hand, TWICE has adopted a more balanced approach, prioritizing both vocal and dance performances. This strategic decision has proven to be extremely successful, as evidenced by their consistent chart performances and fanbase.
Conclusion: Inspiring Other Groups
THrough these approaches, TWICE has set a new standard for K-pop groups. By merging a sexy and performance-oriented concept with vocal and dance highlights, they have become one of the most productive and profitable girl groups. This success has inspired other groups like JYP Entertainment to adapt similar strategies, ultimately contributing to the growth of the K-pop industry. As long as TWICE remains active, there is no serious competition to their dominance in K-pop.
Key Takeaways:
Adaptability is crucial for K-pop groups to maintain relevance. Strategic decisions, such as focusing on pre-recorded performances, can significantly impact success. Sactics like combining attractive concepts with superior performances set a new benchmark for the industry. The rise of TWICE has influenced the overall trajectory of the K-pop market.